How to Utilize Brand Partnerships for Shows

Outfit Sponsored by Peridot Boutique, Seattle.

Outfit Sponsored by Peridot Boutique, Seattle.

When I was younger dreaming about my music career and getting a degree in creative writing, I really had no concrete idea of what my actual job would be one day. I'd watch VH1's "Behind the Music" and envision my friends talking about our adventures as clips of me singing on stage in front of thousands of people came in and out of their interviews...you know, staying very grounded in reality. :) But now with blogging and music taking up most of my time every day, I feel incredibly fortunate and finally have an answer for everyone that asked "So...do you want to be a teacher?" when I told them I was an English major. Among the many perks of being a content creator, one of my favorite things about being a blogger/musician is by far, brand partnerships! This is a fairly new endeavor for me but is quickly becoming something that excites me almost as much as my music and cross-promotion with people and products I believe in, makes it a win for everybody. I recently played at the West Seattle Beer and Music Festival and the experience was a perfect example of all of that.

Peridot Boutique in Queen Anne, Seattle has been my favorite for years! They dressed me from head to toe (with the guidance of my amazing stylist extraordinaire, Quinn Barker) and had a blast on stage in their clothes!

Not only do they have amazing looks, accessories, and seasonal trends, they also have the best candle in the world.

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Volcano Candle from Capri-Blue

that I will never not be obsessed with.

However, candles aside, I was THRILLED to partner with Peridot for the festival!

I had a blast on stage in their clothes! It's hard to find styles that look great when I'm performing but that are comfortable to stand and dance in - especially since I much prefer a sneaker to a stiletto. I all but drooled over these Dolce Vita Snakeskin Boots and they gave me a lift while still being comfortable for my entire hour set and beyond!

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Dolce Vita Boots

The full look consisted of:

Dolce Vita Boots: (@dolcevita)

Blazer: Kensie Clothing (@kensie_clothing),

Top: Lira Womens (@lirawomens),

Shorts: Volcom Womens (@volcomwomens),

Hat: Wyeth (@wyeth_usa)

Style: Quinn Barker

HMUA: Seattle Beauty Boss (@seattlebeautyboss)

Full Look Courtesy of Peridot Boutique Seattle

I loved getting to work with one of my favorite boutiques in the city and can't wait to share with you all my favorite looks, products, and brands in the future!

For brand partnerships inquiries, email info@susangblog.com

Much Love,

-SG

The Do's and Don'ts of Social Media

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I realize that generally speaking, this article is not needed for most people under the age of 19, however, even as an avid social media user, it’s so easy to just post away (or not post at all) without even thinking. I used to be one of these people and in the past few months have been determined to utilize social media, not only build brand awareness, but to grow an engaged community. In reading multiple books and articles on this subject, I think I have the general formula down - at least for now! Whether you are starting a business, want to grow your online presence, or have never posted a picture in your life, here are some go-to tips to help you be successful!


Do Use Stories:

You may feel like you’re coming across conceited and think “who cares what kind of smoothie I drink in the morning?” Honestly, a lot of people. How many times have you gone down an Instagram or snapchat hole watching people doing the most mindless things and are totally engaged? I’ve watched Retta (follow her, she’s hilarious) make coffee almost every morning for a year and it still doesn’t get old! Stories are where you want to put the day to day haps of your life while showing authenticity and a less edited version of yourself.

Don’t Post Pics that aren’t Quality and/or Edited:

Especially if you have a business account, you need to treat your Instagram page like it’s your portfolio. If you’re a photographer, model, or business owner, this is extremely crucial to people taking you seriously. Whoever is looking at your profile should know within 7 seconds who you are, what you look like, and what you do. If you’re posting just for fun, know that a quality image goes a lot farther than a blurry picture of your dog’s tail as it runs away.


Do Tag friends and brands:

Tagging can help multiply your viewers extremely fast, as well as help out those your tagging. By tagging your friends, they may share it, which gets their followers eyes on your post as well. By tagging the Nike shoes you’re sporting, your post could likely come up in a search for sneakers that leads to a follow of your page instead. And if you’re looking to get into the influencer market, tagging can help let brands know of you and may even lead to a campaign or two.

Do Use Hashtags:

Remember - hashtags are your friend! They are a great way to organize your posts for an event or bring a lot more visibility to your content. If you’re a make-up artist, use hashtags like #makeup #glowingskin #weddingdaymakeup so people who search that tag will hopefully stumble upon your post. If you’re hosting an event or launching a product, having a hashtag is an imperative way to get people involved and get a collection of pictures/videos that you can use for promo down the road.

Don’t Drink and Post:

I can’t tell you how many times I’ve stumbled across someone’s story that I respected professionally, but after viewing their crazy night out, had second thoughts about working with them. I know it can be as enticing as ordering multiple Amazon packages after a few cocktails, but it’s never a good look. Especially if you’re a professional or use social media for your business. If you must record, just save the videos to your phone and look it over in the morning after a strong cup of coffee.

Do use multiple platforms:

I hear people say “I don’t need ANOTHER profile” a lot, but in reality each platform has it’s own unique purpose. While there are new apps and social media platforms coming out daily, I’ll break down the most obvious ones:

Instagram: Here you want to upload quality and thoughtful images that express who you are and what you’re up to on your profile, while using your stories for more BTS, candid moments. Especially if you’re launching a new product, releasing a new song or video, or promoting something, you want the post to be polished and the stories that day to be engaging. Example: I played at the West Seattle Beer & Music Festival last weekend and partnered with Peridot, a local boutique for my look. I posted a quality and engaging image of the entire outfit while tagging them as well as the brands I was wearing. Then, I posted on my Instagram story while the festival was going on, including me having fun in the outfit, at the event in real time.

Outfit Sponsored by Peridot Boutique, Seattle.

Outfit Sponsored by Peridot Boutique, Seattle.

Snapchat: Snapchat is awesome because what you post is pretty non-consequential. Here you can be picky of what you snap, who you send it to, and which people see what. I love using this platform to send funny videos of my stepson to my friends. I tend to use it for more personal reasons, as opposed to posting a lot about my private life on other platforms. There are some people that don’t mind posting lots of pictures with their kids and some that are very hesitant to do so. This is a great way if you are more of a private person, to control your content and who sees it. And it’s a good way to send videos and let people know what you’re up to without being an annoying over-poster.

Facebook: The younger generation say it’s dead, the older generation is ALL ABOUT IT. Facebook has become somewhat of a catch-all for baby announcements, political rants, and everything in between. I personally use Facebook mostly to share my content I make elsewhere to people that normally wouldn’t see it otherwise. It’s definitely still necessary, especially for businesses, and can be great for posting live videos of musical sets, special moments, and connecting with an audience that isn’t able to be there in person.

Twitter: This platform is great for politicians, comedians, and anyone that likes to share their thoughts one at a time. “Live tweeting” is extremely popular where people can broadcast their thoughts during a television show or event in real time. It’s a little harder for content creators because of the limitations with video and word count, but still an amazing way to connect to people from around the globe and stay current on what’s going on.

Whether you don’t understand social media at all or are pumped to start to use it more efficiently to market your brand or business, I hope these tips are helpful and get you on your way to more followers and an online presence you can be proud of! Also, feel free to follow me on instagram, facebook, and youtube, to join me in my social media journey!

Much love,

-SG

Why I May Never Make another Album...

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Ok ok, that was a bit click-baity but it's true! For the last six months or so, my sights have been set on making a new EP. I found producers that I love, I've been experimenting with producing and recording on my own, all in the name of prepping for this new album. As I've been getting the songs finished one by one, I get so pumped to share them and work them out for my live show but my excitement fades once I realize I have to wait until the other ones are finished and the release is fully planned, which can take months! It's no secret to those that know me well that I'm an extremely impatient person. My music is no exception, in fact, I'm probably way less patient when it comes to that. So I've decided to scrap the concept of an EP/album and do something a little different...

The past few weeks have been a bit of a whirlwind. I've been fortunate enough to enter into the ambiguous yet fascinating world of social media influencers. While I still have a ton to learn and a long way to go, I've been having a blast engaging in partnerships and sponsors that make sense and I really love the ability to post mutually beneficial content that lets my followers know what I like/use!

That being said, with platforms like this one, my youtube channel, Instagram, and other lifestyle publications, I have the ability to keep my followers up to speed on my day to day activities and a look behind the scenes of what I'm working on.

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As opposed to seeing only the polished photos on insta, or the edited vlogs and videos on youtube, this allows me to be more transparent with the realities of being a singer/songwriter and lifestyle writer. I find it's a lot easier to care about a finished product when you see the process...the obstacles that come up, the less glamorous side of lugging around a keyboard and a dream. :) I follow this one videographer and his daily stories at the time consisted of him working on Chris Brown videos. Once the video actually dropped, I couldn't wait to see how it turned out since I knew some of the elements that went into it.

So basically, I wanted to create that experience for the people that are coming along with me on my journey as well. I've decided to put out whatever my team and I create almost immediately after it's done. Whether it's a blog post like this, a new song, new music video, whatever it is that I'm excited about, I want to get it to you all as soon as possible! It helps with my impatience because I'll constantly be striving to make the next project better than the rest and it gives you, the consumer, a steady stream of content as opposed to large gaps where you don't hear anything new from me. It keeps me motivated, excited to create, and always able to adjust based on your thoughts and input! One of the biggest joys I've experienced in the past couple months has been the direct contact with all of you so thank you and please keep it coming!! Make sure to follow me on instagram, facebook, and subscribe to my youtube channel to get updates on everything! Send me a DM to ask me questions, let me know what you want to hear, or just say hi! I love hearing from you and I can't wait to continue to show you what I'm working on!

Much love -

SG

80's vs 90's Party

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The 90's will always win.

Growing up in the 90's has left me with fond memories of overdramatic G-rated comedies (everything on TGIF), rollerblading to angsty Alanis, and all the boy-band greatness in the universe. So when one of Seattle's premier DJ's, DJ Indica Jones, asks me to perform at one of his epic decades shows, it was a no brainer. My only point of concern was whether or not to lean towards Britney or Christina when it came to cheesy pop covers (Blackstreet and Lauryn Hill are always a given - duh).

I've done one of these shows before but last time I attended, I wasn't necessarily on the bill ahead of time and it quickly turned into one of my "impromptu performances" that my friends know all too well.

This time we did a look behind the scenes of Tractor Tavern in Ballard and showcased some of the other local artists that DJ Indica brings with him. It was awesome! Go check out my vlog below if you want to see how it all went down, my throwback Aaliyah/TLC outfit, and a local hype man that will blow your mind!!

If you're wondering why you don't actually get to hear the songs/live performances it's due to the fact that I do not own the rights to them and apparently (according to google) you can't play it for more than 20 seconds. Anyways, we snuck a little of a song or two at the end...

Thanks for reading!! Hit me up on instagram and/or facebook to ask me questions and let me know what content you enjoy the most. I would love to connect with you!

Much Love,

-SG